Destination Marketing and COVID-19: Planning for Oregon’s Tourism Recovery
The intended outcome of this webinar is to ensure Oregon’s tourism industry has clear understanding of how to leverage Travel Oregon and DMO recovery efforts through destination marketing. You’ll learn about trends and forecasts in destination marketing, hear about how Travel Oregon is preparing for recovery, and see examples of how businesses are working to safely welcome back visitors.
Following the death of George Floyd and the overwhelming response nationwide, seven Black executives from destination marketing organizations across the country produced a video to share the Black male perspective and encourage an open dialogue about race and racism in the tourism industry. “Five Questions About Race” debuted at Destinations International’s 2020 Annual Convention on July 14.
Leveraging Strategic Partnerships for Inclusion and Equity Initiatives that Create Long-term Sustainable Growth
Social justice is not achieved alone. On July 22, Travel Oregon, in partnership with the Oregon Restaurant & Lodging Association, hosted a webinar to better understand how the tourism industry can make an impact through strategic partnerships. Panelists shared their stories about how they have created beneficial change for themselves, their communities, and why these initiatives have become a business imperative for those looking for long-term sustainable growth.