Industry Webinars and Videos

Exploring Vaccinations and Emerging Consumer Adaptations

How will consumers experience anxiety, hopefulness and optimism as they enter a new normal? As coronavirus vaccines roll out and consumers adjust their expectations of “normal”, companies have a unique opportunity to plan for an evolving world, and understanding the shifting phases of consumers will be crucial to success. Featuring a presentation from Ipsos, this Data & Insights webinar will discuss the state of the pandemic, rollout of vaccines, and the economic and personal factors impacting American’s mindsets—plus, the types of messaging that may resonate with consumers as they continue to cope, adapt and assimilate into the world again.

April 22 at 9 a.m. | Register >>>

Destination Marketing and COVID-19: Planning for Oregon’s Tourism Recovery
The intended outcome of this webinar is to ensure Oregon’s tourism industry has clear understanding of how to leverage Travel Oregon and DMO recovery efforts through destination marketing. You’ll learn about trends and forecasts in destination marketing, hear about how Travel Oregon is preparing for recovery, and see examples of how businesses are working to safely welcome back visitors.

Recording >>>

VIDEO: Five Questions About Race, Answered by Black Tourism Professionals

Following the death of George Floyd and the overwhelming response nationwide, seven Black executives from destination marketing organizations across the country produced a video to share the Black male perspective and encourage an open dialogue about race and racism in the tourism industry. “Five Questions About Race” debuted at Destinations International’s 2020 Annual Convention on July 14.

Watch video >>>

Leveraging Strategic Partnerships for Inclusion and Equity Initiatives that Create Long-term Sustainable Growth
Social justice is not achieved alone. On July 22, Travel Oregon, in partnership with the Oregon Restaurant & Lodging Association, hosted a webinar to better understand how the tourism industry can make an impact through strategic partnerships. Panelists shared their stories about how they have created beneficial change for themselves, their communities, and why these initiatives have become a business imperative for those looking for long-term sustainable growth.

Recording >>>

Oregon OSHA’s New COVID-19 Rule: What does it mean for your business?

Hear from the experts at law firm Tonkon Torp about the latest regulations from the Oregon Occupational Safety and Health Administration, and how it will impact your business. Oregon OSHA recently released rules for ALL workplaces pertaining to physical distancing, sanitation requirements, and so much more.

Watch recording >>> 

Optimistic Website Optimization for Tourism Businesses

During COVID-19 COVID-19 is forcing us all to get creative, so let’s channel that energy towards making your website the best and most useful it has ever been.

Watch recording on Travel Oregon’s YouTube channel >>>

Inspire Confidence with Online Listings During COVID-19.
• Learn how to utilize free tools available within Google My Business, Yelp and TripAdvisor in order to share information with customers.
• Learn how proactive efforts can help your businesses maximize exposure within influential consumer-facing platforms and generate incremental business.
• Access opportunity to book a one-on-one appointment with a Miles Program Specialist for assistance with claiming your Google My Business profile or other questions surrounding any of your online listings.

Watch recording >>>

Oregon Tourism Industry Partners

Join hospitality and tourism industry partners for a timely discussion on best practices for reopening Oregon restaurants, venues and wineries. Jason Brandt, President & CEO, Oregon Restaurant & Lodging Association, will be joined by Kai McMurtry, Manager of Consumer Relations for the Oregon Wine Board, and Katy Clair, Director of Global Marketing for Travel Oregon in a conversation with industry members from around the state on how they are navigating the “new normal” and adapting operations for reopening.

Watch recording >>>

Society of Outdoor Recreation Professionals

The Society of Outdoor Recreation Professionals has a series of free webinars to discuss the changing state of outdoor creative amid COVID-19.

Register for upcoming webinars on Wednesdays and see past webinar recordings here >>>

Hillsboro Chamber of Commerce

The Hillsboro Chamber Small Business & Entrepreneurs Council (SBEC) has put together a series of classes with an expert for each topic to present and guide small business owners as they navigate business today. These programs are free of charge as a service to our members, and the community at large, during these difficult times.

Watch past episodes on YouTube >>>

What is Hospitality’s New Normal?

Join us for a special panel discussion with renowned health and hospitality experts where they will provide their perspectives on how hospitality leaders are managing through the COVID-19 crisis—including a high-level overview of efforts to secure relief for the industry; what’s in store for the future of travel; and how and when the industry can best position itself for recovery.

  • Roger Dow – President & CEO, U.S. Travel Association
  • Jeff Arnold – Chairman, Forbes Travel Guide & CEO, Sharecare
  • Dr. Mehmet Oz – Medical Leader, Author, Emmy Award Winner
  • Filip Boyen – CEO, Forbes Travel Guide
  • Jerry Inzerillo – Vice Chairman, Forbes Travel Guide & CEO, Diriyah Gate Development Authority

Watch the recording >>>

Tualatin Valley Creates

Tualatin Valley Creates offers opportunities for artists and arts organizations to grow their skills and knowledge through professional development workshops.

Find past workshops here >>>

Travel Oregon’s State of the Industry

Recording >>>
Presentation slides >>>