It’s hard to believe that it’s been nearly four months since Governor Kate Brown issued the “Stay Home. Save Lives.” order. While the crisis is far from over in Oregon, we definitely are seeing some bright spots.
Hotel occupancy countywide is slowly ticking upwards, with the latest data showing overall county occupancy sitting around 40%, a gradual increase from the occupancy levels that were hovering around 22% in the early weeks of the COVID-19 crisis. However, tourism has far from recovered, although occupancy rates are increasing.
In mid-March, the Washington County Visitors Association made the decision to pause all digital advertising, including paid search, paid social media and display advertising. This month, we restarted our paid search advertising, as consumers were already searching for hotels and other travel-related content. This first round of paid search ads are directed to consumers who live within a day’s drive of Washington County with messages for travelers to visit our wineries and book a hotel stay.
In early August, we plan to restart our digital display campaigns; however, this will be subject to change if COVID-19 continues to prevent non-essential travel.
We’re all in this together, and we can’t wait to start welcoming visitors to our destination!