During a time when public safety is a top priority, we wish not to be tone-deaf but rather provide relevant content to our audiences. With that as our focus, we do feel there is warranted reason to continue with mindful advertising content on our digital platform. We want to show up for people who are actively searching for us and show interest in the brand. We can do this via paid search.
We do not want to fall off the map for those planning their future trips or conducting long term research. We will continue to show up here in a tasteful way.
For a paid search ad to appear a person must search relevant terms in their engine (Google/Bing). Those searching for our brand specifically by name or region have the intent to engage with us.
We have paused all event specific ads and have handpicked the ads that will continue to run. Paid search budget will remain the same monthly, in full, to support the ads that are staying on.
Ads that will continue to be served will be generic, brand awareness. These ads link to the website. For example: “Learn about Oregon’s Tualatin Valley!” and other specific informational ads about the area should someone be searching.
We currently have print advertising in the following print publications: Via/AAA Northern California, Via/AAA Idaho, the spring issue of Northwest Meetings and Events, the March issue of Small Market Meetings, the March/April issue of Northwest Travel and Life, the March and May issues of Alaska Beyond (Alaska Airlines in-flight magazine) and the summer 2020 issue of VertdeVin.
As a whole we are focused on a positive, heavy digital comeback. Currently, the timeline is a moving target pending additional updates that we will continue to monitor and navigate together.
— Carolyn McCormick, CEO
If you have any questions, please feel free to contact us at 503-644-5555 or email me at firstname.lastname@example.org.